Business Video

Most business videos fail for one reason. They get produced, then they sit. Not because they look bad, but because they were not planned for distribution, clarity, or usability. This workflow keeps your video aligned to outcomes and makes it easier to use across your site, campaigns, and sales process.

If you’re thinking, “We should do video, but what do we actually film?”—you’re not alone. The best business video ideas are repeatable, low-drama, and tied to real buyer questions. Here are ten video types that consistently perform for businesses, plus where they fit.

Video isn’t “nice to have” anymore. It’s how most buyers prefer to learn—quickly, visually, and with enough context to decide whether you’re worth their time. For businesses, the real value of video isn’t just views. It’s clarity: what you do, who you help, and why you’re different—communicated in a way that’s easy to understand and hard to ignore. If you’ve been on the fence, here’s the practical case for video and where it fits in a modern marketing mix.